1. Workshops - Mon 7th
  2. Day 1 - Tue 8th
  3. Day 2 - Wed 9th

Main Stage Track

Tuesday, April 8th

  1. A photo of Paul Boag


    Paul Boag

    Welcome to FOWD London 2014! Paul Boag will be kicking things off in style as your Master of Ceremonies for the day, lending his personality, wit and wisdom to proceedings as we gear up to bring you a jam-packed two days of Web wonderment.

  2. A photo of Paul Adams

    Opening Keynote - Our New Creative Canvas

    Paul Adams

    Never one to shy away from disrupting the status quo, Paul will kick off the conference with his thoughts on the future of the web. Designing for the web is dramatically changing because the web itself is changing structure. We're moving from the primary metaphor of a page to something else. Something that works well on screens of all sizes (phones, tablets, screens in stores, etc.). Something that can easily present information coming from many sources (social networks, news outlets, advertising networks, any API or SDK, etc.). Something that can support personalization of content and provide a unique experience to everyone. Something that can aggregate lots of different content and make sense of it. Paul will describe the huge forces driving the change in the structure of the web, how it is changing how we approach design problems, and how we will need to think about systems and networks rather than singular isolated experiences.

  3. A photo of Stephen Hay

    The Zero Interface: Use Zero-based Thinking to Maintain Simplicity

    Stephen Hay

    For all our talk of simplicity, we web-makers (and our clients) have a tendency to add a heavy amount of complexity to very simple things. In fact, many web designers and developers end up spending significant amounts of project time *undoing* problems caused by decisions made (or not made) early in the design process. In effect, we often ruin the things we build during the process of building them, but it doesn't have to be that way. In this session Stephen looks at how and why we tend to complicate things, and how an extreme, exaggerated application of progressive enhancement can help us *really* simplify things and increase value for the people using the things we make.

  4. 10:30am

    Morning Break

  5. A photo of Chris Jones

    Wallpapering the World

    Chris Jones

    Chris Jones and the team at Blueleaf recently did a big site redesign for top wallpaper manufacturer, Graham & Brown. Here he discusses the experience, warts 'n' all. It's sure to be a refreshingly honest look at the design process, with something to learn whether you're an agency or a client.

  6. A photo of Jason Pamental

    Type, Responsively: Design For Readability & Meaning on Any Screen

    Jason Pamental

    Responsive web design is one of the most significant advances in web design. But what about your type? Changing floats and widths isn't enough. We'll look at screen size, relative proportion, device norms and compatibility in order to best present our design and convey its meaning and intent across devices and screen sizes. We'll see how typographic scale changes across screen sizes, talk about measurement units and which ones work best, and look at how @font-face works and what tricks are being used by font services to serve your fonts faster. Explore the future of fonts on the web, and learn about tips & tools to ease your process & get more beautiful results.

  7. A photo of Harry Roberts

    What Is A CSS Framework Anyway?

    Harry Roberts

    CSS frameworks: you either love 'em or you loathe 'em. Whichever side of the fence you're on, it's fair to say that CSS frameworks have had a lot of airplay over the years. In this talk, we'll look at why people hate them; where—and if—people are justified in their opinions; what is currently wrong with a lot of CSS frameworks; the merits—if any—of developing your own; and how to build them better.

  8. 12:55pm


  9. 1:25pm

    Rising Stars Track Only

  10. A photo of Gunnar Vilhjálmsson

    Typography: Hand in Hand with the Electronics

    Gunnar Vilhjálmsson

    Adapting typefaces to new technology has been a big part of Monotype's legacy. Along the way they have enabled the spread of many of the 20th Century's favourite type designs, including the Gill Sans, Univers and Avenir typefaces, and the always-popular Helvetica design. Monotype's Gunnar Vilhjálmsson will give an insight into how typefaces have been meticulously and consistently adapted for new technology and mediums, covering everything from the design of mechanical typefaces to eText fonts; as well as the ways of ensuring a design works at any size and on any screen.

  11. A photo of Rachel Nabors

    Animation and the Future of UX

    Rachel Nabors

    Award-winning cartoonist turned front-end developer Rachel Nabors shows the power and beauty of tomorrow's user interfaces and where we need to invest resources now to build them. She will take a look at the relationship between animation and UX, in theory and in practice.

  12. 3:15pm

    Afternoon Break

  13. A photo of Jon Setzen

    Designing From The Ground Up: Approaching, Prioritizing, and Executing Design

    Jon Setzen

    As designers we generally cannot wait to throw ourselves headfirst into projects, to start sketching, thinking about colours, and imagining user flows. It’s important to put on the breaks and step back from the project to address the problems you’ll be solving. At the end of the day, great design is solving problems elegantly and simply. How will you work with your teams to make your products and/or services standout and be successful? We’ll look at ways to get the right answers from your clients and how to maximise your results by focusing on simple solutions that lead to success. You’ll leave with new ways to think about your projects and new techniques for creating compelling brand stories, engaging content, and user experiences that make your customers your biggest fans.

  14. A photo of Stephanie Rieger

    Keynote - The Emerging Global Web

    Stephanie Rieger

    The web was first conceived 25 years ago, by an Englishman. Fifteen years later, as the first crop of dot.coms were going bust, close to 60% of its users (and all Alexa "top 20" sites) came from developed nations. Fast forward to today, and the picture is strikingly different. Almost half the Alexa "top 20" now comes from emerging economies. Economies where close to 3 billion people have yet to use the web, but thanks to mobile--won't have to wait much longer to discover it. This presentation will introduce you to fascinating and innovative services that are re-shaping the web to serve the consumers of tomorrow. Driven by mobile, the power of personal relationships, and the breakneck pace of globalisation, these services provide a glimpse into the business models, opportunities and challenges we will face, when growing a truly global web.

Rising Stars Track

Tuesday, April 8th

  1. 9:00am

    Main Stage Only

  2. 9:05am

    Main Stage Only

  3. A photo of Westley Knight

    The Digital Agency (R)evolution

    Westley Knight

    Since the dawn of the internet, it's influence has grown exponentially and is now an integral part of our everyday lives. Yet we build the web today with ideologies from yesterday, borrowed from an offline world. By changing the way we think, the practices we encourage — and the working culture of the organisations too afraid to let go of the tried and trusted old ways — we can create a more collaborative and accessible industry which will encourage others to build upon the foundations we are laying today. Let's explore how a digital agency can become more flexible by encouraging collaboration, education, communication, and effecting a change in it's own culture. It's time for a digital agency (r)evolution.

  4. 10:30am

    Morning Break

  5. 10:55am

    Main Stage Only

  6. A photo of Robin Rendle

    A Visual Lexicon: Designing Large-scale, Maintainable Systems for the Web

    Robin Rendle

    In this session Robin will be exploring why teams require pattern libraries and highly detailed design components in order to help us clarify their objectives. Without concise documentation of these systems, other team members will struggle understanding what these components do, how they work and why they fit into the rest of the system. On the way we’ll learn about the unexpected challenges of designing and developing front-end systems for large projects and we’ll take a look at the problems that other systems face on a regular basis too.

  7. A photo of Bonny Colville-Hyde

    Communicating Experiences with Comics: How to Share Ideas Through Pictures

    Bonny Colville-Hyde

    The comic format is almost universally understood as a storytelling device. We see a series of panels of images and we know how to interpret them instinctively. We are drawn to the characters, their situation and their emotions. We can relate to them and see ourselves as them. The speed of communication afforded by comics gives us the opportunity to share complex user journeys in a simple way that others enjoy reading, sharing and talking about. Comics can be used throughout a project life cycle to communicate ideas, propose solutions and work through problems. You do not need to be a skilled artist to produce meaningful stories - stick-men are perfectly good at acting out scenarios! This session will showcase example comics I've produced for clients, as well as explore stories of how others have used them effectively within digital projects. You will also be given tips and advice for getting started making your own comics.

  8. 12:55pm


  9. A photo of Hristo Pandjarov

    potlight Session: Shipping WordPress Projects Like a Boss

    Hristo Pandjarov

    Learn which are the latest trends in WordPress workflow optimization: automation of repetitive tasks with WP-CLI; safe development using a staging environment; easy collaboration with GIT, the use of child themes etc. This session is sponsored by Siteground.

  10. 2:00pm

    Main Stage Only

  11. A photo of Joshua Marshall

    This is For Everyone: The Accessible Web of the Future

    Joshua Marshall

    The Government Digital Service is revolutionising digital public services, ensuring they work for everyone while still being agile. Using the award-winning Gov.uk site as a case study, Head of Accessibility, Joshua Marshall, will look at the challenges and triumphs of designing a web that’s fully accessible and why an understanding of these principles is so important to the future of web design.

  12. 3:15pm

    Afternoon Break

  13. A photo of Senongo Akpem

    Hyperlinks and Story Arcs: Building Non-Linear Narratives Online

    Senongo Akpem

    Our storytelling tools are increasingly fragmented in the digital world but, at the same time, the web is opening up all sorts of exciting possibilities. What does it mean to build a non-linear story in the 21st century? Senongo will show examples of beautifully crafted non-linear digital narratives: disjointed stories, parallel narratives, even embedded memories. The digital tools at our fingertips, from simple hyperlinks to complex animations, mean we can create non-linear narratives that exist as the perfect storytelling format for the web. This talk will provide a set of narrative principles and structures attendees can build on.

  14. 4:30pm

    Main Stage Only

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