Schedule

We've got an amazing line-up for you this year. It's two full days across two tracks, so that's four times as much content as last year! We've also got four full day in depth workshops so you can really get stuck in to the topic of your choice.

Track 01:
Conference Day 01 ~ 15 November, 2010

Track 02:
Conference Day 01 ~ 15 November, 2010

  • Track 01:
    09.05 - 09.45

    Aarron Walter

    Designing for Emotion

    Aarron Walter - Mailchimp

    It's not enough to simply design our interfaces to be usable; we need to make them pleasurable too. When we design for emotional engagement, we can create a powerful bond with our audience that will make them devoted fans and vocal evangelists.

  • Track 01:
    09.50 - 10.30

    Paul Boag

    Getting Down To Business: How To Be Successful With Web Design

    Paul Boag - Headscape

    Many go freelance or set up their own agency in search of more freedom, more time and more cash. However, in reality many web design businesses are more demanding on their founders than even the most unreasonable boss.

    Freelancers often work longer hours, take less holiday and have poorer work-life balances than most employed web designers. The business becomes a monster that has to be fed constantly.

    In his talk, Paul looks at how to grow your business in a controlled way that facilitates the life you want to live. From sales and marketing to client management and getting work done, Paul shows you how to "work to live" rather than "live to work."

    Track 02:
    09.50 - 10.30

    Estelle Weyl

    HTML5 Masterclass

    Estelle Weyl

    HTML5 is the new buzz words. The HTML5 specifications may still be in draft form, but that hasn't stopped browser developers from implementing many of the proposed features. Recruiters will soon be asking for 5 to 10 years of HTML5 experience. While we can't give that to you, we can help you stay ahead of the game! In this practical presentation you will learn what features are implementable and how to implement them. We'll learn about HTML5 attributes, elements and related APIs, diving deeper into HTML5 web form elements that enable form validation without the use of JavaScript. We'll also discuss tips and tricks for handling older, lingering browsers that don't natively support HTML5 but just won't seem to go away.

  • Morning Break - Including Speed Networking: 10.30 - 11.15

    A chance to meet up with your friends and have a cup of coffee on the house!

  • Track 01:
    11.15 - 11.55

    Doug Bowman

    Design to Delight

    Doug Bowman - Twitter / Stop Design

    Doug Bowman takes to the stage next to lead a session in the ins and outs of truly great interface design, with top tips for making your website so much more than simply 'usable' - transforming your users' experience into one of genuine enjoyment, interaction and delight.

    Track 02:
    11.15 - 11.55

    Denise Jacobs

    Graceful Degredation of CSS3

    Denise Jacobs

    The passion for CSS3 grows steadily as more designers become familiar with its properties and ease of use. In this session, Denise R. Jacobs will discuss the few complications that stand in the way of the seemingly perfect love affair, and then will get down the nitty-gritty of how to execute designs for the present and future while using graceful degradation techniques to respect the browsers of the past.

  • Track 01:
    12.00 - 12.40

    Cameron Moll

    Getting Started with HTML5 and CSS3

    Cameron Moll

    In this session, author of 'CSS Mastery' Cameron Moll, takes to the stage, pulling together the easiest ways to jump in with HTML5 and CSS3. Learn from real life examples and fictional case studies and use this session to put yourself at the forefront of innovation in this area.

    Track 02:
    12.00 - 12.40

    Jakob Thyness

    Improving UX through Dirty Design

    Jakob Thyness

    Are modern websites too sleek for their own good? We put so much time and effort into our web site designs that we sometimes forget to ask what the user really wants. As often as not, the user is only interested in the content itself – only stopping to notice the interface when it gets between him and what he’s looking for.

    Founded in perception psychology, the basic idea of Dirty Design is this: Each individual element on the screen needs to be correctly designed for its specific function. Each function will have an optimum form, and close adherence to this will increase the website’s usability. Consequently, most current web sites and applications can be improved by being "dirtied down".

  • Lunch: 12.40 - 14.00

    Break for lunch on us. Networking, university sessions, some time to catch up with each other, and a bit of a breather before the afternoon sessions start up!

  • Track 01:
    14.00 - 14.40

    Ethan Marcotte

    Responsive Web Design

    Ethan Marcotte - Unstoppable Robot Ninja

    "The way is shaped by use, but then the shape is lost." Our sites are accessed by an increasing array of devices and browsers, and our users deserve a quality experience no matter how large (or small) their display. Perhaps it's time to put aside some of our old design methods, and become more responsive designers.

    Track 02:
    14.00 - 14.40

    Jon Schlossberg

    Websites are products, too: Designing prototypes to ship fantastic sites

    Jon Schlossberg

    Clean design, smart IA and slick code make for a good website. To get from good to great, these three disciplines have to work hand-in-hand to make the user's experience really sing. But in the hullabaloo surrounding things like process, budget and deadlines, disconnects often develop between the visual design, the interaction design and the technology-- at the expense of user experience. In his talk, Jon Schlossberg, Product Designer at HUGE Inc, explains how to pull everything together with high fidelity prototyping. Jon details how prototypes can greatly improve the finished product, shares examples of prototypes for CNN.com, Jetblue.com and other sites, and offers tips for building great prototypes and fitting them into your workflow.

  • Track 01:
    14.45 - 15.05

    Alan Hayley

    Bach, Fonts and Rock 'n' Roll

    Alan Hayley - Monotype Imaging

    Typography and music are a timeless pair – like peanut butter and jelly or blue jeans and a white t-shirt. Typography is often inspired by great music – from Bach to Springsteen and scores of musicians in between. Both typography and music can be classical, improvisational, raucous, lyrical, offbeat, soothing or loud. They also share some basic concepts: counterpoint, rhythm, syncopation, dissonance and harmony.

    Attend this presentation and you’ll hear Charlie Parker, Green Day, Mozart, Buddy Guy and more – and you’ll see award-winning typography their music could have inspired. Great typography that has roots in music will be analyzed, scrutinized and decoded. You’ll learn why, and how, music can be the perfect catalyst for creating typography that sings with magnetism and verve. Whether you have 1,000 fonts and use them with ease, or you consider yourself typographically challenged, this presentation will inform, inspire and challenge you.

  • Track 01:
    15.10- 15.50

    Jonathan Snook

    The Future of Cross-Platform Front-end Development

    Jonathan Snook - Jonathan Snook

    Remember when building a site meant only having to worry about Internet Explorer? Now we have multiple browsers, desktop application platforms, and the mobile web to build for. We'll take a look at how we can approach large-scale development to ease the burden of supporting multiple components across multiple platforms, while still providing an optimized experience for users.

    Track 02:
    15.10- 15.50

    Brad Haynes

    Smart Tips For Wireframing

    Brad Haynes - Paramoreredd

    Great strategy results in great work. Understanding the unique aspects of individual projects is essential to success. This talk will explore the different wireframing methods and tools available to designers to help them become a strategic force to be reckoned with, no matter the project.

  • Afternoon Break - Including Design Clinic: 15.50 - 16.35

    Time for another break, and a much needed coffee.

  • Track 01:
    16.35 - 16.55

    Partner Speaker

    Partner Session

    Partner Speaker - Company Name

    Hello from one of the Future of Web Design official partners!

  • Track 01:
    17.00 - 17.40

    Dan Mall

    Master-of-None Boot Camp: How to Fake your way through Modern Web design

    Dan Mall - Daniel Mall

    Suddenly, we have to know everything. The Golden Ratio, Fitts' Law, tweening engines, database schemas, mental models, chroma keying, attribute selectors, assistive devices, content-aware scaling, variable scope, persuasive architecture... they're all in our respective realms of responsibility. How can we keep up? We'll either learn to craft design philosophies that always keep us current and flexible, review the latest in HTML5/CSS3/jQuery/ActionScript, or see how many buzzwords we can for into 45 minutes.

  • Goodbye & Announcements: 17.40 - 17.45

    Time to wrap things up for the day...

  • Party Time! 20.00 - LATE

    It's time to let your hair down and party!

Track 01:
Conference Day 02 ~ 16 November, 2010

Track 02:
Conference Day 02 ~ 16 November, 2010

  • Track 01:
    09.05 - 09.45

    Aral Balkan

    Beyond Usability: The Art of Experience Design

    Aral Balkan - Aral Balkan

    Have you ever had a bad user experience? How did it make you feel? Angry? Frustrated? Absolutely livid? Good. Understanding that the experiences we create have an emotional impact on people's lives is a very important prerequisite to creating emotional experiences that engage with users to add delight and pleasure to their lives.

    In this inspirational session, Aral will offer you an impassioned glimpse into his approach of authoring apps that go beyond usable. Apps that people find joyful and fun. Apps that people fall in love with.

    Empathy, character, voice, beauty, and play are just some of the topics that will be covered and illustrated with examples from Aral's decade long experience in authoring web, Flash, desktop and mobile apps, including his latest top-selling iPhone app, Feathers.

  • Track 01:
    09.50 - 10.30

    Nick La

    How to Design Great WordPress Themes

    Nick La - N Design Studio

    If you think HTML5 and CSS3 are the future of web technology, then you've got to agree WordPress is the future of the CMS. Being a big fan of Wordpress, Nick is going to share his tips on designing Wordpress themes, whether for yourself, clients or public releases.

    Track 02:
    09.50 - 10.30

    Jason Pamental

    Web Strategy: What It Is & Why We Need to Care

    Jason Pamental

    What clients expect of their (increasingly inaccurately defined) 'web designer' is a problem. A big one. 'Web designer' more often means a 'web solution' incorporating design, marketing, IA, UX design, development, Social Media strategy and implementation, mobile apps and/or interfaces and more. But there is another crucial, ill-defined area critical to the success of any web site: how does it fit with and benefit the client and their business? Is it more than simple marketing brochureware? Does it really work for the client, connecting their business units and customers in ways not previously possible, creating efficiencies and opportunities heretofore unimagined? Is it, dare I say - web strategy? We'll explore what web strategy is, why it's important and how we as an industry must help foster its growth.

  • Morning Break - Including Speed Networking: 10.30 - 11.25

    A chance to meet up with your friends and have a cup of coffee on the house!

  • Track 01:
    11.25 - 12.05

    Jan Cavan

    What Will Web Design Look Like in 2 Years?

    Jan Cavan - Dawghouse Design Studio

    In an industry moving so fast, where do we go next with web design? What might the future hold for mobile devices, new platforms, CSS3, HTML5, Flash, UX and even for us, as web designers? Jan leads a session looking into the growing market needs and demands of the industry.

    Track 02:
    11.25 - 12.05

    Thomas McLeod

    Tips for Making Your Web Design Business More Successful

    Thomas McLeod - Page Lime

    How not to get run over, running a web design business. Thomas McLeod takes you on a multimedia walk through some of the key decisions and milestones that every designer faces. Start up, freelance or company man: leave with a better understanding of life, business and the pursuit of entrepreneurial success.

  • Track 01:
    12.10 - 12.50

    Sarah Parmenter

    10 Tips for iPhone Interface Design

    Sarah Parmenter - You Know Who

    The jump up from designing for the web to the iPhone is a bigger leap than most designers anticipate, dodging through the Apple Interface Guidelines, the app approval process and designing for Retina Display can be an art in itself. Sarah Parmenter helps us take this leap of faith by neatly guiding us through the 10 top principals of iPhone User Interface Design.

    Track 02:
    12.10 - 12.50

    Freelancer Survival Tips

    Jesse Friedman

    Part of being a freelancer involves finding yourself ridiculously overworked, or embarrassingly underworked. Then there are the client phonecalls at midnight, the dreaded tax forms, the cabin fever, and of course the hours spent trying to get it through to your friends and family that you do actually have a real job.

    With many losing their jobs in the recession, and university graduates struggling to get that first step on the career ladder, freelancing is becoming an ever more desirable and ultimately an increasingly competitive option.

    This session will cover how to set up as a freelancer, working out how much you should charge, keeping track of expenses and writing a contract. There will also be plenty of tips on how to be a better freelancer, including remote working, keeping your sanity, staying competitive without reducing your rates, and how to get decent clients (and keep them) without spending a penny on marketing.

  • Lunch: 12.50 - 14.10

    Break for lunch on us. Networking, university sessions, some time to catch up with each other, and a bit of a breather before the afternoon sessions start up!

  • Track 01:
    14.10 - 14.40

    Anthony Casalena

    Remove

    Anthony Casalena - Squarespace

    Success is often driven by whats cut, not what's left. Anthony Casalena, founder of Squarespace, illustrates how the art of removal serves design, product, business and life. Through the strength of saying "no" to designs that were only 98% there & amazing buyout options, Squarespace has amassed tens of thousands of users and closed a 38.5M series A.

  • Track 01:
    14.45 - 15.25

    Matthew Smith

    The Changing Face of Typography

    Matthew Smith - Squared Eye

    Content is only as clear as the typography it's presented with, and there's more content on the web than any other medium. It's no surprise then, that web typography has taken a front seat in web design discussions. Type presentation in browsers is improving,a and type formats are getting smarter and light-weight. Matthew Smith, principal of Squared Eye, and creator of Pattern Tap, will walk us through this vital area of web design, showing us how to harness great type design and integration for our web projects.

    Track 02:
    14.45 - 15.25

    Teresa Adesina

    Enhancing your Creativity

    Teresa Adesina

    Creativity is that quality which clients expect designers to pull out of thin air. Many a brief will come across our laps with the words: ‘Come up with a creative concept for this’. What happens when you hit that creative block and the ideas just don’t seem to flow? This session aims to leave you with some tried, tested as well as unconventional methods to help you get your creative ‘mojo’ back in gear.

  • Afternoon Break - Including Design Clinic: 15.25 - 16.20

    Time for another break, and a much needed coffee.

  • Track 01:
    16.20 - 16.40

    The Web Font Awards

    The Web Font Awards Ceremony

    Monotype Imaging

    The Web Font Awards is the first ceremony to celebrate the newfound typographic freedom that Web designers are experiencing across the globe. Presented by Monotype Imaging with support from Carsonified, the Web Font Awards is a design competition for websites using Web fonts. The competition is aimed at promoting Web font awareness and adoption, and is open to users of any Web font service or technology. Join us for a quick recap of top entries and a spirited debate from our panel of judges who will determine this year’s winners.

  • Track 01:
    16.45 - 17.25

    Tim Van Damme

    Web Designers, Unite!

    Tim Van Damme

    After two days of inspirational sessions from the very best in the web, Tim Van Damme takes to the stage, to tell you how it is: we work in the best industry we could ever wish. It's young, always changing, filled with opportunities and chances to do whatever we want. Best of all: it's just getting started, and we're in for a great ride. Get excited.

  • Goodbye & Announcements: 17.25 - 17.30

    That's it for another year! See you in 2011 everyone...

Workshops

This year we have 4 Workshops to choose from. They're full day workshops, so you can really get stuck in and learn loads about the topic you're most passionate about.

4 Workshops to Choose from:
Workshops Day ~ 17 November, 2010

  • 01:
    09.00 - 17.00

    Paul Boag

    How to Run a Successful Web Design Business

    Paul Boag - Headscape

    We like to think that being a successful independent web designer is about creating great websites. Its not. Running your own business is about a lot more than having the right professional skills. Paul’s workshop will reveal the hidden secrets to building a successful, profitable web design business.

  • 02:
    09.00 - 17.00

    Aral Balkan

    How to Get Started: Designing and Building an iPhone app

    Aral Balkan - Aral Balkan

    This accelerated one-day workshop will introduce you to the tools, languages, and techniques for designing and building iPhone and iPad applications. The topics covered include using the XCode development environment and Interface Builder tool to create iPhone and iPad applications, an introduction to the Objective-C language for building native applications, and how to use web technologies like HTML5, CSS3, and JavaScript (along with frameworks like PhoneGap) to re-use your web knowledge and create hybrid applications. Finally, you will get real-world hints and tips that Aral learned while making and distributing his award-winning and best-selling apps 'Avit and Feathers to guide you along your journey in learning iPhone and iPad development.

    The aim of the workshop is to give you a high-level overview, get you acquainted with the tools and technologies at your disposal, help you separate the wheat from the chaff, and paint you path that you can follow as you get started in developing iPhone and iPad applications.

  • 03:
    09.00 - 17.00

    Molly Holzschlag

    HTML5 and CSS3

    Molly Holzschalg - Molly.com

    Molly leads an in-depth workshop that will help you gain the knowledge to put you in the front line when it comes to the very latest innovations in HTML5 and CSS3.

  • 04:
    09.00 - 17.00

    Aarron Walter

    Interface Design Bootcamp

    Aarron Walter - MailChimp

    Whether you are designing a web app or a website, following best practices and standard design methodologies will help ensure your interfaces are usable and engaging. In this workshop, we'll explore the design process in detail including user research, wireframing, prototyping, and visual design. Through real world examples you'll see how an idea can evolve into an interface.