Future of Web Design New York 2012

Future Of Web Design London

N.W.S. - October 22nd - 24th 2012

Hashtag #FOWD

Convince Your Boss (.pdf)

We’re committed to bringing you the best speakers in the industry – presenting on the hottest, most relevant topics and technologies. The full conference schedule is still being finalized, so please do check back often for updates.

    Monday Conference Day 1

    • Track 01

    • 09:0009:05

      Welcome to FOWD NYC 2012! - Davin Wilfrid

      Hello FOWD NYC 2012! Our MC, Davin Wilfrid, takes the stage to welcome you to the show and get things kicked off for the day...

      Davin Wilfrid
      A photo of Davin Wilfrid

      Davin heads up our community site, Future Insights! He also graces the stage as MC at all of our events and shows...

    • 09:0509:45

      The Story Of Charity: Water - Reinventing Charity Through Digital Innovation - Paull Young

      Charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. Relying on digital channels for 70% of their revenue, they really get the web. In this opening keynote session, we're honored to be joined by their Director of Digital Engagement, Paull Young.

      Paull Young
      A photo of Paull Young

      Paull Young is the Director of Digital Engagement for charity: water - our supported charity for 2012. Paull grew up on a drought-stricken family farm in Australia. He moved to NYC in 2007 to lead accounts for a social media agency and earned multiple awards for work with Fortune 500 brands. For charity: water, he launched a birthday campaign, helped pull off Twestival and now leads the team's online presence.

    • 09:5010:30

      The Future of CSS3 Layout - Zoe Gillenwater

      For a decade we've been using floats for creating CSS layouts, and while they're still the best choice for creating most multi-column designs, we've all been frustrated by their quirks and limitations. With CSS3, we finally have some new techniques for creating robust multi-column layouts. Learn about the exciting changes to CSS layout that are just around the corner, plus a few CSS layout developments that work great in today's browsers for you to use in your work right away.

      Zoe Gillenwater
      A photo of Zoe Gillenwater

      Zoe Mickley Gillenwater is a web designer, developer and consultant who loves creating sites that work for as many people and devices as possible. She is the author of two books on CSS, Stunning CSS3: A Project-based Guide to the Latest in CSS and Flexible Web Design: Creating Liquid and Elastic Layouts with CSS, as well as the video training title Web Accessibility Principles for lynda.com. She's written articles for publications like .net Magazine and Smashing Magazine, and has spoken at conferences like SXSW and Web Directions. Zoe currently works as a web accessibility specialist for AT&T's Design Standards team.

    • 10:3011:00
      Morning Break & Attendee Think Tank - Grab a coffee and take a breather. There's also the opportunity to take part in our brand new Attendee Think Tank, where we'll be debating the hottest and most contentious web design topics of the day.
    • 11:0011:30

      Responsive Web Design, HTML5, and Windows Store Apps - Sean Seibel

      Session description coming soon

      Sean Seibel
      A photo of Sean Seibel

      As a User Experience Evangelist for Microsoft, Sean Seibel advises the top brands, apps, and agencies in the world to help achieve app experience and design excellence across Windows 8, Windows Phone 8, and XBOX 360 Kinect.

    • 11:3512:15

      Is It Human? (Rising Star Session) - Chris Jones

      Chris Jones was crowned winner of the FOWD Factor contest at our London show earlier this year. In the final, he delivered a fast and furious five minute version of this session and was selected by our audience to present the full version in New York. He'll be discussing his approach to web design and how keeping people first and foremost in your mind is the key ingredient for success.

      Chris Jones
      A photo of Chris Jones

      Chris's approach to digital is to combine big ideas with beautiful design and intuitive UX. He leads the creative team at Blueleaf, and loves creating engaging ideas and communicating them online with the best graphic design, photography, film, illustration, typography and copy.

    • 12:2013:00

      Frontend Development Techniques for the Modern Web - Darcy Clarke

      As web developers and designers we tend to overlook how our landscape has changed, for the better, in the past decade. Between 2002-2010, our community was rot with code and resource bloat that hindered performance and maintainability. To overcome these issues, we created a slew of tips, tricks and hacks that we dubbed "technique". Within the last few years better standards and standards implementations have sprung to life allowing us, as a community, to develop newer and more advanced techniques. In this talk Darcy Clarke will touch on some of the most significant changes and emerging APIs in HTML, CSS and JavaScript that have impact on your workflow now, and in the future.

      Darcy Clarke
      A photo of Darcy Clarke

      Darcy Clarke is an award winning Frontend Developer, Designer, User Experience Advocate & Entrepreneur. He speaks, mentors, builds & promotes all things HTML5, CSS3, JS & Open Source related. He works at Polar Mobile as a Senior UX Developer on the MediaEverywhere platform, is the Co-Founder of Themify.me, Partner of DealPage.com & is a proud member of the jQuery Team.

    • 13:0013:40
      Lunch Break + Extra Sessions - Grab some lunch on us. We've also got extra sessions and demos running on stage for those of you who don't want the learning to stop...
    • 13:4013:50

      The Future of Responsive Web Design (Partner Session) - Jacob Surber

      Adobe Sr. Product Manager Jacob Surber will give you a sneak peak of our newest and hottest web design tool, Adobe Edge Reflow. Join this session to get a quick glimpse into how we are approaching responsive web design and learn about ways in which you can stay involved.

      Jacob Surber
      A photo of Jacob Surber

      Jacob Surber is a Senior Product Manager with Adobe focused on HTML and design. For over 10 years, Jacob has been working with web design and development for a variety of agencies and consulting shops. He later joined Adobe’s Experience Design (XD) team to help create UI’s for the Creative Suite. Leveraging design thinking and a strong technical background, Jacob moved to Product Management with the goal of changing how the web is designed.

    • 13:5514:35

      Repurposing Photoshop - Dan Rose

      Nudged by the onset of a million screen sizes, you've undoubtedly been reconsidering your web design process. Photoshop, your BFF circa 1990, just doesn't seem like a viable tool anymore. Is it time to bid farewell to Adobe's breadwinner? Nay! In this session, Photoshop Etiquette's Dan Rose examines how to repurpose Photoshop for today's workflow. Ease the pain points of screen resolution, fluid layouts, version control, webfonts and more. You'll leave equipped with new methods and tons of resources to shed new light on an old friend.

      Dan Rose
      A photo of Dan Rose

      Dan Rose is the creator/curator of Photoshop Etiquette, a guide promoting best practices for web design. He currently resides in Syracuse, NY and is a User Interface Designer at WSOL. His penchant for Photoshoppery is evidenced by his many articles and screencasts showcasing tips, tools and tricks. Christian, husband, and father, he's easily coerced by promises of soft-serve vanilla ice cream.

    • 14:4015:20

      The Future of eCommerce Design – It Isn't One Size Fits All (Rising Star Session) - John Devanney

      Designing for eCommerce today isn't what it used to be. With the mergence of mobile, eCommerce is now a cross platform design problem, and most businesses don't know how to handle that. How should you approach the design of these platforms when it comes to creating the right eCommerce solution? John Devanney, a principal at Moment will discuss how to approach this problem, and explore what's in store for eCommerce design in the future.

      John Devanney
      A photo of John Devanney

      As a Principal at Moment and throughout his 15+ year career as a product designer, John’s distinctive enthusiasm and empathy for clients and users alike informs not only his point of view on, but also his approach to digital product design. At Moment, he has helped create successful digital products and services for clients such as Tiffany & Co., ESPN, Viacom and more. Prior to Moment, John spearheaded User Experience projects at Sapient in both the US and Europe for clients such as Vodafone and General Motors.

    • 15:2015:50
      Afternoon Break & Design Clinics - Time to grab another coffee and take a quick break... There's also the chance to participate in our Design Clinics: your chance to chat to our speakers one on one.
    • 15:5016:30

      The Web Designer's Tool Kit: Helpful Resources to Make Your Life Easier (Rising Star Session) - Diana Frurip / Phil Robinson / Sean Kelly

      As we move further into the future, designing for the web is no longer just about creating a single desktop experience. Interactive design is at a crossroads; phones and tablets continue to propagate and fuel new interactions, and the web is showing up on more devices than ever. So, how do we adjust accordingly? We often resort to old methodologies to tackle new problems. The tool kit of a great web designer starts off-line and off-screen. This lecture will show how collaborative workflows and the right philosophy and tools can produce flexible designs for future facing projects and enable productivity in this ever-changing world. This talk aims to help anyone who has thought to themselves: 'there has to be a better way'. The future is no longer 12-column grids and pixel perfect PSDs. It's a flexible thinking model that relies on your understanding of development and a strong design philosophy.

      Diana Frurip / Phil Robinson / Sean Kelly
      A photo of Diana Frurip / Phil Robinson / Sean Kelly

      Diana Frurip: Diana is a visual designer on the Mobile and Social Platforms team at R/GA. Her career as an interactive designer in New York City has focused on mobile with a variety of outlets ranging from responsive web to iOS and Android application design. She is the founder and curator of lovelui.com, a site for mobile UI discovery. Diana’s interest in design stems from her love of film photography, live music and patterns. Phil Robinson: Phil is an Interaction Designer in the Mobile and Social Platforms group at R/GA where he has designed for everything from jumbotrons to suitcases for clients such as Nike, Verizon and L'oreal. He is fascinated by the intersection of mobile, gaming, and behavior change. Phil holds his Master's in Interaction Design from Carnegie Mellon University. Sean Kelly: Sean is a designer on the Mobile and Social Platforms group at R/GA where he works on apps, websites, and digital displays for a variety of platforms. Whether fitness apps, mobile payment systems or in-store product demos, he's interested in creating utility beyond the desktop. In his spare time, Sean enjoys illustration, lettering and bicycles.

    • 16:3017:10

      A Modern Web Designer's Workflow - Chris Coyier

      More and more is expected from today's web designers. Visual design is just one part of the job. Those designs also need to build interactions. The designs need to work across loads of devices of varying shapes and sizes. They need to be load fast on any internet connection. They need to easy to use as well as accessible. As a designer, you need to be able to communicate and share code across a team. You need to be familiar with lots of differnet technologies. Don't panic! This is all fun stuff. There are loads of amazing tools these days to help things along. Together we'll go through the lineup of all these tools, discuss what does what, and get a bird's eye view of the entire workflow.

      Chris Coyier
      A photo of Chris Coyier

      Chris runs the web design blog and community site CSS-Tricks and is also responsible for the awesome CodePen. He co-authored the book and blog Digging Into WordPress. He likes banjos, artichokes, and serial sci-fi television shows.

    • 17:3018:15
      FOWD NYC Instameet - Join us for a photowalk around Manhattan. We'll head out to take some snaps, then retire to a bar to edit, post and share our best shots.
    • Track 02

    • 09:0009:05

      Welcome to FOWD NYC 2012! - Davin Wilfrid

      Hello FOWD NYC 2012! Our MC, Davin Wilfrid, takes the stage to welcome you to the show and get things kicked off for the day...

      Davin Wilfrid
      A photo of Davin Wilfrid

      Davin heads up our community site, Future Insights! He also graces the stage as MC at all of our events and shows...

    • 09:0509:45

      The Story Of Charity: Water - Reinventing Charity Through Digital Innovation - Paull Young

      Charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. Relying on digital channels for 70% of their revenue, they really get the web. In this opening keynote session, we're honored to be joined by their Director of Digital Engagement, Paull Young.

      Paull Young
      A photo of Paull Young

      Paull Young is the Director of Digital Engagement for charity: water - our supported charity for 2012. Paull grew up on a drought-stricken family farm in Australia. He moved to NYC in 2007 to lead accounts for a social media agency and earned multiple awards for work with Fortune 500 brands. For charity: water, he launched a birthday campaign, helped pull off Twestival and now leads the team's online presence.

    • 09:5010:30

      10 Tips for JQuery Performance and Optimization (Rising Star Session) - Matthew Knight

      Create engaging effects, transitions, and other animations using jQuery and other Javascript libraries. This discussion encourages thinking about the “behavior layer” of the user experience, and provides use cases and techniques for using effects/transitions to better present content and convey messaging. We’ll also dive into some of the next-gen technologies to produce cutting-edge visual effects in both vector and frame-based animations using HTML5 canvas. Thankfully, there are things anyone can add into their jQuery workflow that can clear up a lot of basic problems. In this session we'll look at solutions to common performance bottlenecks as well as tools that let you quickly and easily diagnose your own code to make sure it's running tip-top. In the end you'll walk away with some new jQuery batarangs to toss around in your next project.

      Matthew Knight
      A photo of Matthew Knight

      Matthew Knight is a developer and entrepreneur. In 2002, he founded digital production company Reconstrukt, which has since gone on to develop award-winning digital solutions for Fortune 500 brands. As a developer/engineer, Matt brings twelve years in the field, developing core areas of expertise in both front-end and back-end development, with a keen eye for memorable user experiences. At Reconstrukt, he has developed successful digital campaigns for clients such as HBO, Chevy, Campbells, Goldman Sachs, Snapple, and others. Earlier this year, Matt recently launched his studio’s first product startup, Merchpin.com, a self-service merchandising platform for brands and marketers. He always makes time to hang out with his two daughters and wife in his hometown of Larchmont, NY.

    • 10:3011:00
      Morning Break & Attendee Think Tank - Grab a coffee and take a breather. There's also the opportunity to take part in our brand new Attendee Think Tank, where we'll be debating the hottest and most contentious web design topics of the day.
    • 11:0011:30

      Responsive Web Design, HTML5, and Windows Store Apps - Sean Seibel

      Session description coming soon

      Sean Seibel
      A photo of Sean Seibel

      As a User Experience Evangelist for Microsoft, Sean Seibel advises the top brands, apps, and agencies in the world to help achieve app experience and design excellence across Windows 8, Windows Phone 8, and XBOX 360 Kinect.

    • 11:3512:15

      Best Practices For Incredible Web Typography - Jim Kidwell

      With the explosion of web fonts and an ever increasing interest in their use, join us for a session that will leave you with an outline for how to successfully implement web fonts. This session will help you demystify onscreen font rendering issues, understand web font foundry and service options, implement simple design techniques for optimum readability and see the bright future of OpenType feature support on the web.

      Jim Kidwell
      A photo of Jim Kidwell

      As a writer, speaker and general font nerd, Jim Kidwell has written and spoken extensively on the use and management of fonts in creative workflows. Published in over seven languages, Jim has a unique perspective about how fonts and their usage can affect an organization – from the legal, creative and branding standpoints. He is a staunch advocate for the creative and excellent use of typography in all aspects of design. By day, he spends his time working to make web font delivery services and font management applications the best that they can be.

    • 12:2013:00

      The Future of Personas (Rising Star Session) - Julia Sloan

      Personas typically include the basics of who a person is and what they are about. But often, they live and die in the research department at companies. What are the pros and cons of personas, and will they survive as a design tool? Specifically, what are today’s trends in how companies are approaching personas, and what are the predictions for how personas will evolve in the future? In this session, Mona Patel, CEO of both Motivate Design and UX Hires, presents a quick overview of personas, including when and how to use them, and focuses most of the session on the future of personas—including five guidelines for keeping them relevant, today and in the future.

      Julia Sloan
      A photo of Julia Sloan

      Julia joined the Motivate team in 2011 after completing her education at Parsons the New School for Design. She studied Design and Management, an innovative program focusing on the entrepreneurial and strategic aspects of design. Her multidisciplinary education taught her how to incorporate smart design principles into everyday experiences. Eager to going the Motivate team, she began contributing meaningful insights right out of the gate on projects for clients such as Carters, The Coca-Cola Company and LexisNexis. Julia has a natural understanding and talent for creating beautiful, usable designs. As a recent graduate, she is also very current on what the new graduating generation wants, expects and needs from interfaces. Her fresh perspective will challenge us to think harder and smarter about fresh, clean designs that get people into a flow and keep them there.

    • 13:0013:40
      Lunch Break + Extra Sessions - Grab some lunch on us. We've also got extra sessions and demos running on stage for those of you who don't want the learning to stop...
    • 13:4013:50

      The Future of Responsive Web Design (Partner Session) - Jacob Surber

      Adobe Sr. Product Manager Jacob Surber will give you a sneak peak of our newest and hottest web design tool, Adobe Edge Reflow. Join this session to get a quick glimpse into how we are approaching responsive web design and learn about ways in which you can stay involved.

      Jacob Surber
      A photo of Jacob Surber

      Jacob Surber is a Senior Product Manager with Adobe focused on HTML and design. For over 10 years, Jacob has been working with web design and development for a variety of agencies and consulting shops. He later joined Adobe’s Experience Design (XD) team to help create UI’s for the Creative Suite. Leveraging design thinking and a strong technical background, Jacob moved to Product Management with the goal of changing how the web is designed.

    • 13:5514:35

      HTML5: What's New, What's Next? (Rising Star Session) - Claire Chandler

      HTML5 is now offering many exciting new types of interaction and ways to make the lives of web designers so much easier. This session will be loaded with demos, examples and the latest tips and tricks to move your websites into the next generation of web design and development. We will cover new features, browser compatibility, CSS3 integration, go-to resources, what’s on the horizon and what the future holds for HTML5.

      Claire Chandler
      A photo of Claire Chandler

      With a background in graphic design, working as a web designer and front-end web developer for the past 8 years have given shape to Claire’s passion for clean, simple and user friendly websites. She currently works as an in-house web designer, as well as juggles multiple design and development projects for her company, Claire Eye Design. When not researching new web trends, you can find her traveling, adventure seeking or taming her wild 3 year-old.

    • 14:4015:20

      Keep Getting Better: How to Collaborate, Develop Your Style, and Get Designs Launched - Meagan Fisher

      In the course of her career - working solo, in a duo, with agencies, corporations, and a startup - Meagan's learned a few valuable lessons (some the hard way) about how to grow as a designer. In this session, she'll talk about how to be better at collaborating, evolving your style, and getting things launched. You'll also hear about the design maxims she holds dear (and which ones she ignores), as well as the web development techniques that have strengthened her design skills. She hopes to leave you with some ideas for how to keep getting better!

      Meagan Fisher
      A photo of Meagan Fisher

      Meagan is a designer and front end developer with a passion for typography, texture, and well-written markup. In her seven year career she's partnered with legendary design firms such as SimpleBits and Happy Cog West. She's also done client work for a broad range of companies, including Twitter and Change.org. Nowadays she spends her time making amazing things as the Art Director for Chartbeat, and occasionally writing on her site, owltastic.com. She loves owls, responsive design, Pokemon, and Brooklyn.

    • 15:2015:50
      Afternoon Break & Design Clinics - Time to grab another coffee and take a quick break... There's also the chance to participate in our Design Clinics: your chance to chat to our speakers one on one.
    • 15:5016:30

      Culture as a Factor in Digital Design - Senongo Akpem

      As our community explores more of responsive design, we are creating better code and markup, but are we creating sites that are responsive to cultural differences? This session will lead you through factors that can affect how sites are perceived in places with different cultural norms, like Africa and Japan. Senongo will talk about how to build visual and cultural diversity into websites, and how responsive design can address these quirks of culture, language, and tradition.

      Senongo Akpem
      A photo of Senongo Akpem

      Senongo is the founder of Pixel Fable, a collection of interactive African stories. He is also a senior designer at Cambridge University Press, where he leads branding and design projects for a global audience. He speaks regularly on digital storytelling and design. Senongo grew up in Nigeria, lived in Japan for almost a decade, and recently moved to New York. He loves sci-fi.

    • 16:3017:10

      A Modern Web Designer's Workflow - Chris Coyier

      More and more is expected from today's web designers. Visual design is just one part of the job. Those designs also need to build interactions. The designs need to work across loads of devices of varying shapes and sizes. They need to be load fast on any internet connection. They need to easy to use as well as accessible. As a designer, you need to be able to communicate and share code across a team. You need to be familiar with lots of differnet technologies. Don't panic! This is all fun stuff. There are loads of amazing tools these days to help things along. Together we'll go through the lineup of all these tools, discuss what does what, and get a bird's eye view of the entire workflow.

      Chris Coyier
      A photo of Chris Coyier

      Chris runs the web design blog and community site CSS-Tricks and is also responsible for the awesome CodePen. He co-authored the book and blog Digging Into WordPress. He likes banjos, artichokes, and serial sci-fi television shows.

    • 17:3018:15
      FOWD NYC Instameet - Join us for a photowalk around Manhattan. We'll head out to take some snaps, then retire to a bar to edit, post and share our best shots.

    Tuesday Conference Day 2

    • Track 01

    • 09:0009:05

      Welcome to Day Two of FOWD NYC! - Davin Wilfrid

      Welcome back to Day Two of FOWD NYC...

      Davin Wilfrid
      A photo of Davin Wilfrid

      Davin heads up our community site, Future Insights! He also graces the stage as MC at all of our events and shows...

    • 09:0509:45

      Adapting Ourselves To Adaptive Content - Karen McGrane

      For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

      Karen McGrane
      A photo of Karen McGrane

      If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies. Prior to starting Bond, Karen built the user-centered design practice at Razorfish in her role as VP and National Lead for User Experience. Karen is also on the faculty of the MFA in Interaction Design program at SVA in New York, where she teaches Design Management, which aims to teach students how to run successful projects, teams, and businesses.

    • 09:5010:30

      Symbol Design & User Comprehension - Edward Boatman

      What is the point of using a symbol or icon if it doesn't communicate the correct information to your audience, or elicit the desired response from them? User comprehension is a critical aspect of symbol design, and allowing your users to be involved in the design process can help ensure your symbols are elegantly designed and deliver the correct information. In this session, Edward Boatman takes to the stage to lead the audience through the thinking behind the best use and design of icons and symbols, and the ways in which they can enhance the work that we produce.

      Edward Boatman
      A photo of Edward Boatman

      Edward is a designer and creative thinker who can always find beauty and inspiration in the world around him. Edward is one of the founders of The Noun Project, a growing open sourced visual library of the symbols and icons that form the world’s visual language. Trained in design and architecture, he has always been fascinated by hieroglyphics and modern day symbols, and their ability as a visual communication tool to transcend cultural differences.

    • 10:3011:15
      Morning Break - Time for a quick break and a coffee on us.
    • 11:1511:55

      Design Responsibly - Jacob Surber

      Responsive web design is changing how designers and developers create web content. The growing variety of device form factors and locations where content is consumed is fundamentally changing existing designer/developer workflows. As the web continues to quickly evolve, we must better understand the rules and limitations in order to create truly unique experiences. This session will focus on design philosophy, development techniques, and exciting projects that we've been working on that will help you create and adapt your content for maximum impact.

      Jacob Surber
      A photo of Jacob Surber

      Jacob Surber is a Senior Product Manager with Adobe focused on HTML and design. For over 10 years, Jacob has been working with web design and development for a variety of agencies and consulting shops. He later joined Adobe’s Experience Design (XD) team to help create UI’s for the Creative Suite. Leveraging design thinking and a strong technical background, Jacob moved to Product Management with the goal of changing how the web is designed.

    • 12:0012:40

      The Future of UX: Killing the Wireframe Machine - Lis Hubert

      UX is a field that is getting really old... really fast. It came on the scene promising instances of glory and grandeur, and has instead fallen flat on its ideals and promises. Why isn’t UX bringing us the wonder that it has promised? Well, in short, it’s because it has begun to move backward in a big way. In this talk we’ll explore why and how UX is De-Evolving from a field of design thinking to a field of wireframe machines, what problems this causes our web and mobile teams, the solutions to this De-Evolution and how we get to a place where UX is delivering as it said it would. This talk is for anyone that works on products that are used by people and whom is interested in learning how UX should be integrated into their teams, for optimal results. It is a discussion not to be missed!

      Lis Hubert
      A photo of Lis Hubert

      As an independent consultant based in New York City, Lis helps to bring understanding to businesses of all sizes, ensuring that their products and services meet both business and user needs and making them both successful and enjoyable to use. Her consulting business has served clients such as ESPN Mobile, espnW, and ViacomMedia Networks, improving their brand and product experiences. Lis is a frequent contributor to the UX community’s knowledge and serves on the advisory board for Future Insights. In addition to the work that Lis does behind the scenes, you’ll also find her speaking and writing about her experiences in the field, in cities around the globe.

    • 12:4013:50
      Lunch Break & Extra Sessions - Grab lunch on us and refuel ready for the afternoon. We'll also have extra sessions and demos running throughout the break.
    • 13:5014:10

      The FOWD Factor - Davin Wilfrid

      The live final of our FOWD Factor contest - full details to follow!

      Davin Wilfrid
      A photo of Davin Wilfrid

      Davin heads up our community site, Future Insights! He also graces the stage as MC at all of our events and shows...

    • 14:1514:55

      Story Telling is UX Magic for Business - Dan Saltzman

      In this session we'll explore the tangible wonders of story telling and how it can bring the magic, power, fire, and fury of UX to your digital design process. Do you have problems getting stakeholders excited about new design ideas? Story telling can help fix that. Do you want to make products and websites that literally change the world? You're going to need to use story telling. Do you want to play with legos and call it a business meeting? Story telling can do that. A clear and compelling story is key to Apple's monumental success, and if it's good enough for Apple - isn't it good enough for you. In this session you'll learn about why story telling is so potent and how to infuse your practice with a whole lot of it.

      Dan Saltzman
      A photo of Dan Saltzman

      Dan Saltzman is a lead experience architect at EffectiveUI, an award-winning provider of experience design strategy and products. Dan's area of expertise lies in addressing complex business challenges through design thinking. With over than 10 years of experience in software design and development, Dan has collaborated to build products like QuarkXPress 8.0 and Fuser.com. He has worked for clients including Comcast Media Center, The Vancouver Olympic Organizing Committee, Oracle, MySpace, Fidelity, Merrill Lynch, Wells Fargo, and public radio giant KCRW in Los Angeles. Dan earned an individualized study degree in studio art, post-modern communications and computer science from New York University. He also holds a certificate in traditional French culinary technique from The French Culinary Institute.

    • 14:5515:25
      Afternoon Break & Design Clinics - Time for a coffee, and to participate in our Design Clinics, giving you the chance to chat to our speakers one on one
    • 15:2516:05

      Rapid Prototyping: Rough To Ready (Rising Star Session) - Erica Heinz

      Lean UX is a new standard for web designers. How can you keep up and ahead? Learn the best processes and most helpful tools for rapid prototyping, whether you're in-house, freelance, or running a startup. See examples of paper, vector, bitmap, and html prototypes and learn when each is appropriate. Understand how they fit into an agile development process or a typical waterfall flow. We'll talk about mobile-first strategies, and responsive frameworks, and how they help prototypes. And we'll unpack the team dynamics and collaborative tools that make all this user research and discussion productive. You'll leave with a full list of resources and tips to start rapid prototyping and make your projects better, faster.

      Erica Heinz
      A photo of Erica Heinz

      Erica Heinz is the founder of Energy7, a creative firm specializing in web design, development, and marketing for startups (and other culture changers). Product designs include Riffle, Caravan, Rewardix, Shopobot, and Yogoer; clients include the New York Women’s Foundation, Galapagos Art Space, Foreign Affairs magazine, and the New York Times. She volunteers for the Occupy.net tech ops team, co-creating their open-source toolkit for activists, and is part of the Studiomates co-working space in Brooklyn. In her spare time, she teaches yoga and blogs for the Huffington Post. She's been working on the web since the 90's, and still can't get enough animated gifs.

    • 16:1017:00

      The Psychology of Distributed Design Teams - Carl Smith

      The future of teamwork has a distinctively distributed slant to it. While much attention is being paid to the tools to keep a distributed team running, a more critical focus is the psychological health of distributed team members. Like it or not, we're primates and we have social needs. Pixels don't engage us like personalities. Carl will review the issues distributed teams face now and in the future. He'll also share the path to creating a warm, nurturing environment where timezones are just a footnote.

      Carl Smith
      A photo of Carl Smith

      Carl Smith is an irreverant ditcher of the nine-to-five and mortal enemy of the overworked lifestyle. Owner and founder of nGen Works, Carl’s role is that of an advisor, to nGen and other companies, on how to create self-sustaining teams that perform at the highest levels. Carl has made a name for himself by creating a new framework for how we get things done, and by enabling us to realign our creative communities. When he’s not conducting business experiments with companies around the world, he’s busy sculpting a new face for the world of work… and play.

    • 19:0023:30
      FOWD Attendee Party - Time to kick back after a hard day's learning! Venue will be revealed closer to the show.
    • Track 02

    • 09:0009:05

      Welcome to Day Two of FOWD NYC! - Davin Wilfrid

      Welcome back to Day Two of FOWD NYC...

      Davin Wilfrid
      A photo of Davin Wilfrid

      Davin heads up our community site, Future Insights! He also graces the stage as MC at all of our events and shows...

    • 09:0509:45

      Adapting Ourselves To Adaptive Content - Karen McGrane

      For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

      Karen McGrane
      A photo of Karen McGrane

      If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies. Prior to starting Bond, Karen built the user-centered design practice at Razorfish in her role as VP and National Lead for User Experience. Karen is also on the faculty of the MFA in Interaction Design program at SVA in New York, where she teaches Design Management, which aims to teach students how to run successful projects, teams, and businesses.

    • 09:5010:30

      Brands As Patterns (Rising Star Session) - Ted Booth

      The essence of how brands are created and built has changed. Brands are no longer static ideas, but rather the engagement and value live in the sum of all the experiences people have with the brand. In this day and age of microtrends and quick innovation, this interaction is now facilitated by the communication via digital interfaces. This experience people have with products and services is more important than the advertising campaign about those products and services. If the customer experience is inadequate people will know and will tell the world about it. This session will explore how to efficiently reach customers by exploring how to create relevant and meaningful digital experiences for the customer.

      Ted Booth
      A photo of Ted Booth

      As Principal in Method’s New York studio, Ted drives the creative approach to projects and helps manage the office overall. Ted brings broad-based experience in the design profession and has worked in diverse industries, including consumer electronics, retail financial services, publishing, enterprise information technology, and media and entertainment.

    • 10:3011:15
      Morning Break - Time for a quick break and a coffee on us.
    • 11:1511:55

      The Journey of the Creative Brain - Denise Jacobs

      Creativity is not just a state of mind and soul, but is also a complex symphony of neurobiology, neurochemistry, and neuroelectricity. What is happening inside our craniums, amongst the cortex, hemispheres, neuroglia, and brainwaves when we feel on fire with creativity and when we don't? How does the science of the creative brain turn concepts of ways to approach things like serious concentration, work, order, focus, and productivity on their ears? Let's take an unconventional journey to discover how the brain works best to be creative so we can better understand the brain on creativity and find new ways to leverage its power for increased ideation, innovation, productivity, and flow.

      Denise Jacobs
      A photo of Denise Jacobs

      Denise Jacobs loves being a Speaker, Author, Web Design Consultant, and Creativity Evangelist. Most appreciated on Twitter as @denisejacobs for her “Great Resources”, Denise is the author of The CSS Detective Guide, and co-author to InterAct with Web Standards and the just-released Smashing Book #3: Redesign the Web. Her widely-read articles encourage people to express their creativity as they Banish Their Inner Critic and Reignite Their Creative Spark. Her latest pet project: to encourage more people from underrepresented groups to Rawk The Web by becoming visible web experts.

    • 12:0012:40

      Starting From Scratch: Finding Inspiration in a Brand New Medium. - Joe Stewart

      Inspiration is critical to creativity, but with so few years of digital design to draw on, where should designers working in this young medium look for new ideas? Joe Stewart, Global Creative Director at digital design agency Huge, will share the lessons he has learned from his own experiences in the battle to stay inspired and create great work in a brand new medium.

      Joe Stewart
      A photo of Joe Stewart

      Joe Stewart is a Partner and the Global Creative Director at Huge where he oversees creative and design for some of the world's largest brands. Guiding the work of handpicked creatives in offices from New York to Los Angeles, London and Rio de Janeiro, Stewart pushes Huge’s team to create solutions that simultaneously solve business problems and improve people’s lives. Joe started his career at Huge as the agency’s first art director after cutting his teeth at boutique agencies and digital consultancy firms during the dot-com era. While at Huge, Joe has directed some of the agency's most influential work and manages the global creative portfolio. In 2010, he was appointed to the company’s management team as a partner and head of creative. Joe lives in Brooklyn with his two sons, Ace and River, and wife Natasha.

    • 12:4013:50
      Lunch Break & Extra Sessions - Grab lunch on us and refuel ready for the afternoon. We'll also have extra sessions and demos running throughout the break.
    • 13:5014:10

      CMS Panel Discussion - Panel of Speakers

      The Content Management System that you choose to integrate with your new project is going to have a huge impact on the day to day experience of you and your client. This session aims to run through a checklist of essential CMS considerations and the concise conclusions that you can look to draw from them. Join us for the discussion!

      Panel of Speakers
      A photo of Panel of Speakers

      A panel of FOWD Speakers and Partners - watch this space for announcements!

    • 14:1514:55

      Confessions of a Digital Agency – 15 Lessons Learned - Andreas Anderskou & Jakob Kahlen

      Is it possible to build a digital agency where people will enjoy coming to work every Monday morning — a playground rather than a production factory? Probably not, but that's what the founders of Hello Monday set out to do in 2006 when they founded the company. The quest for enjoyable Mondays has been full of challenges, and the partners at Hello Monday will share the 15 most important lessons they have learned.

      Andreas Anderskou & Jakob Kahlen
      A photo of Andreas Anderskou & Jakob Kahlen

      Andreas (Managing Director) and Jakob (Creative Director) are partners at creative digital agency Hello Monday. Before 20% of his hair turned grey, Andreas opened Hello Monday’s New York office in 2009 with an amazing firework show, mainly because the opening happened on July 4th. Andreas is father of two unborn children, Sommer and Sebastian, who will see the light of day in the next 1-2 years. Jakob lost most of his hair in Copenhagen where he also lives. He has been working with digital design, concept and brand development since 1996, two years before Google was founded and twelve years before Hello Monday’s first Google project. Together, they feel lucky to be working with some of the world’s most likable brands including MoMA, Lego, and Sesame Street. Despite working with the world’s biggest brands, Jakob has not reached his goal yet – to work on a project for Hello Kitty.

    • 14:5515:25
      Afternoon Break & Design Clinics - Time for a coffee, and to participate in our Design Clinics, giving you the chance to chat to our speakers one on one
    • 15:2516:05

      Why Simple is Anything But Ordinary - Steve Johnson

      In the past year, LinkedIn has introduced new changes and major overhauls across its products and many more are slated for this year. They are all guided by the same core principles: simple and beautiful. Steve will share LinkedIn’s philosophy on design, chiefly how the team reimagined and created LinkedIn’s new look. He’ll also share insider details on how LinkedIn’s mobile apps, new homepage and other new products designs have increased member engagement and impacted more than 175 million global professionals.

      Steve Johnson
      A photo of Steve Johnson

      Steve Johnson is the Senior Director of User Experience with LinkedIn. He leads a multi faceted team that is comprised of several disciplines; including, front end Web Development, Marketing & Brand Communication, Voice and Tone, Data Visualization, Member Research and Product Design. Steve’s career in user-centered design began when he took a position as a Skills Trainer working with Autistic children at P.A.C.E. (Pacific Autism Center for Education). By redesigning and tweaking everyday objects, he developed a set of principles and a philosophy that allows him to observe behaviors, identify goals and develop and test assumptions with users. Following his role with P.A.C.E., Steve worked in interactive gaming with Electronic Arts/Creative Wonders, and later moved to Adobe Systems, where he led the User Experience Design Group which was responsible for Adobe's mobile, consumer and professional lines of projects; including, Photoshop, Illustrator, Flash, Dreamweaver, Acrobat, Premiere and After Effects. Steve has an uncanny obsession for all things pop culture, and holds a MBA in Business Administration and Integrated Marketing Communication from New York Institute of Technology.

    • 16:1017:00

      The Psychology of Distributed Design Teams - Carl Smith

      The future of teamwork has a distinctively distributed slant to it. While much attention is being paid to the tools to keep a distributed team running, a more critical focus is the psychological health of distributed team members. Like it or not, we're primates and we have social needs. Pixels don't engage us like personalities. Carl will review the issues distributed teams face now and in the future. He'll also share the path to creating a warm, nurturing environment where timezones are just a footnote.

      Carl Smith
      A photo of Carl Smith

      Carl Smith is an irreverant ditcher of the nine-to-five and mortal enemy of the overworked lifestyle. Owner and founder of nGen Works, Carl’s role is that of an advisor, to nGen and other companies, on how to create self-sustaining teams that perform at the highest levels. Carl has made a name for himself by creating a new framework for how we get things done, and by enabling us to realign our creative communities. When he’s not conducting business experiments with companies around the world, he’s busy sculpting a new face for the world of work… and play.

    • 19:0023:30
      FOWD Attendee Party - Time to kick back after a hard day's learning! Venue will be revealed closer to the show.

    Wednesday Workshops Day

    • 09:0017:00

      SOLD OUT - Interaction Design Beyond the Wireframe - Lis Hubert

      Are you an interaction designer looking to move beyond the wireframe? Or maybe you’re a designer or developer who is trying to learn how to get more direction and insight than the simple wireframe provides? Either way this workshop is for you! In it, we will conduct and investigate design thinking that needs to happen outside of the interface to help set project direction, gain team consensus, and ensure project success.

      What you'll learn:

      • Improved and expanded designing thinking skills
      • Applicable knowledge of interaction design beyond the wireframes
      • Hands on, practical workshop
      Lis Hubert
      A photo of Lis Hubert

      As an independent consultant based in New York City, Lis helps to bring understanding to businesses of all sizes, ensuring that their products and services meet both business and user needs and making them both successful and enjoyable to use. Her consulting business has served clients such as ESPN Mobile, espnW, and ViacomMedia Networks, improving their brand and product experiences. Lis is a frequent contributor to the UX community’s knowledge and serves on the advisory board for Future Insights. In addition to the work that Lis does behind the scenes, you’ll also find her speaking and writing about her experiences in the field, in cities around the globe.

    • 09:0017:00

      Icon Design Bootcamp and Iconathon - Edward Boatman

      Icon design + hackathon = Iconathon! Iconathons are collaborative design workshops facilitated by The Noun Project with the goal of creating civic minded symbols for the public domain. At this particular Iconathon, we will be working with the non-profit “charity: water” to design new symbols around the concept of bringing clean and safe drinking water to people in developing nations. Symbols are one of the most potent forms of communication - they can transcend language and cultural barriers to deliver information effectively and instantaneously. Standardized symbols for concepts around clean water can help communicate critical information to a wide variety of demographics and could be used on packaging, signage and even mobile apps.

      What you'll learn:

      • Best Symbol Design Practices
      • How to create symbols that have a high level of user comprehension
      • How to take a symbol from concept to sketch to finished vector icon
      • Challenges surrounding access to clean water in developing nations
      Edward Boatman
      A photo of Edward Boatman

      Edward is a designer and creative thinker who can always find beauty and inspiration in the world around him. Edward is one of the founders of The Noun Project, a growing open sourced visual library of the symbols and icons that form the world’s visual language. Trained in design and architecture, he has always been fascinated by hieroglyphics and modern day symbols, and their ability as a visual communication tool to transcend cultural differences.

    • 09:0017:00

      SOLD OUT - Wonderful Web Typography - Thomas Phinney

      In this session, leading typography expert Thomas Phinney will guide you through best practices for integrating incredible web typography into your future projects. We'll look at the rise of Web Fonts, how to choose and combine font selections for legibility and aesthetic reasons, and more. We'll also delve deeper into enabling @font-face and take a look at the new OpenType typographic controls offered by CSS3, and what they mean for the increasingly achievable precision of your work. In the middle section, you’ll get a live web site provided for each participant to practice and experiment on, along with access to thousands of web fonts. The last hour will be free experimentation and critiques of existing sites. Please bring a laptop computer, and a URL for a site you’d like feedback on.

      What you'll learn:

      • How to make smart, project-appropriate typographic choices every time.
      • Best practices for working with web fonts: line spacing, contrast, and more.
      • The most common mistakes people make with custom web fonts.
      • Ways of attaining new precision in your type work with CSS3 (kerning, hyphenation etc.)
      • A look to the future, and what will be available, possible and supported across browsers with CSS3 and OpenType features, from basic typography to the weird and wonderful.
      • How to implement web fonts on a live site, in minutes.
      Thomas Phinney
      A photo of Thomas Phinney

      Thomas Phinney is currently Guru of Fonts & Typography at Extensis, a Celartem company, in Portland Oregon, where he is responsible for the font library for the WebINK web font service, and consults on fonts and typography for font management applications. Prior to Extensis, Phinney worked with fonts at Adobe for over a decade, ultimately as product manager for fonts & global typography. His interest in forensic typography has caused him to be consulted by such diverse organizations as the US Treasury Department, The Washington Post, and PBS’s “History Detectives,” among others. Phinney is also a board member and treasurer of ATypI, the international typographic association. He has an MBA from UC Berkeley, and an MS in printing (specializing in typography) from the Rochester (New York) Institute of Typography. His typeface Hypatia Sans was offered as a registration incentive for Adobe Creative Suite 3, and he is currently hard at work on a new typeface called Cristoforo.

    • 09:0017:00

      SOLD OUT - HTML5 & CSS3 Masterclass - Ryan McGinty

      A practical, hands-on workshop that will see attendees schooled in the very latest HTML5 and CSS3 techniques. From structures and semantics to transitions and animations, this option offers a full day of front end learning to help you integrate the latest and greatest design advancements into your own work.

      What you'll learn:

      • Hands on exercises to help you hone your new skills.
      • The latest HTML5 and CSS3 techniques.
      • A look ahead to what's coming next for HTML5 and CSS3.
      Ryan McGinty
      A photo of Ryan McGinty

      Ryan McGinty is the HTML solutions lead at EffectiveUI. As the technical lead role on project teams, Ryan sets the direction and standards of the HTML team with respect to all HTML, CSS and JavaScript technologies, as well as implements internal training courses. Ryan also combines his incredible expertise of industry standards, technical skills and best practices for HTML, CSS and JavaScript to add value to UX design. Prior to EffectiveUI, Ryan was a front-end developer for Crispin Porter + Bogusky, including work on Dominos.com, and at texturemedia. Throughout his 13 years of experience, Ryan has continued his quest to learn and be challenged by new and emerging front-end technologies. Highlights of Ryan’s project contributions at EffectiveUI include the award-winning U.S. Navy Blue Angels, Navy Federal Credit Union HomeCenter and Food & Wine websites.

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