1. Workshops
  2. Main Stage Track
  3. Rising Stars Track

Conference Day 1

Tuesday, October 8th

  1. A photo of Ian Murphy
    9:00am - 9:05am


    Ian Murphy

    A huge hello to 2013's attendees! In this quick greeting we'll be revealing how the following couple of days will unfold, and explaining how you can get the most out of them

  2. A photo of Khoi Vinh
    9:05am - 9:45am

    Opening Keynote - Magic & Mobile

    Khoi Vinh

    To kick The Future of Web Design off in real style, we're delighted to welcome New York resident, co-founder of Lascaux Co. and former Design Director for NYTimes.com, Khoi Vinh. Khoi will be delivering an inspiring opening keynote, focused on the relationship between input, output, and the formula for achieving magic in software design.

  3. A photo of Jeremy Keith
    9:50am - 10:30am

    The Long Web

    Jeremy Keith

    The pace of change in our industry is relentless. New frameworks, processes, and technologies are popping up daily. If you're feeling overwhelmed, you are not alone. Let's take a step back and look at the over-arching trajectory of web design. Instead of focussing all our attention on the real-time web, let's see which design principles and development approaches have stood the test of the time. Those who cannot remember the past are condemned to repeat it, but those who can learn from the past will create a future-friendly web.

  4. 10:30am - 11:00am

    Morning Break - Coffee and Speed Networking

  5. A photo of Alex Morris
    11:00am - 11:10am

    Tooling For Design

    Alex Morris

    Join this session to check out some of the exciting work that Adobe is doing to move the web forward. Alex Morris will show you some of our latest innovations and the projects that we are working on.

  6. A photo of Linda Sandvik
    11:10am - 11:30am

    Hacking the Future

    Linda Sandvik

    Linda Sandvik discusses Code Club World. an initiative that started in the UK just over a year ago to teach primary school children how to program. It was completely bootstrapped, incredibly lean, and has taken the UK by storm, with over 16,000 kids learning each week. Code Club recently made all their materials available (for free) to the world and are looking to spread the message on why everyone should learn to program, how they're making that happen what you can do to help.

  7. A photo of Jason Pamental
    11:35am - 12:15pm

    Drawing on Quicksand: Think Responsively, Design Responsibly

    Jason Pamental

    There are a lot of ways to deal with designing for multiple screens and devices, and all are not created equal. Just because you end up with a site that's responsive doesn't mean you took the 'right' path to get there; the ends don't always justify the means. Let's explore those different paths to responsiveness and why some lead to more compromise than others. We need to rethink our design thinking so our work will be more successful in the real world. It's a challenge, but hey - if it were easy, it wouldn't be so awesome when you get it right.

  8. A photo of Joe Johnston
    12:20pm - 1:00pm

    Contextual Design: Creating the Anytime Everywhere Experience

    Joe Johnston

    Interaction with applications and websites can happen everywhere and anytime. Understanding who your user is is only half the battle – you need to know how they'll be using your site, where they are and what they want at that moment in time. Screen size isn’t the only thing that's different about mobile experience. Are they walking through the aisle of your store, comparing the price with an online retailer? Learn how contextual design can help enhance your experience and find out how other companies are beginning to explore these kinds of interactions.

  9. 1:00pm - 2:00pm

    Lunch Break - Instameet Photo Walk with Josh Clark and a Spotlight session from our partners Google at 1:35pm

  10. A photo of Charles H Warren
    2:00pm - 2:30pm

    Designing Products That Help People Work Better

    Charles H Warren

    No matter what your business is — from airline pilots to call center staff to the ASPCA — technology is the most crucial tool everyone uses to do work. But to create those work tools, the product design challenges are vastly different from anything involved in creating consumer software. Why is designing for work more difficult? How can it ultimately be more meaningful? Presented by Charles H. Warren, SVP Product Design at salesforce.com.

  11. A photo of Geri Coady
    2:35pm - 3:15pm

    Don't Believe Your Eyes! How to Design for Color-Blindness

    Geri Coady

    We often take color for granted when choosing palettes for our designs, assuming the appearance will be the same for everyone. In reality, the choices that look good to people with good color vision could cause serious usability problems for people affected by various forms of color-blindness; a type of disability that affects the perception of color and occurs in a surprisingly large percentage of the population. If you're a web designer, app designer, or game designer, this talk is for you! Geri will teach you how to create designs that are accessible to people with color-blindness without sacrificing aesthetics.

  12. A photo of Val Head
    3:15pm - 3:55pm

    Creative CSS: Thinking in the Third Dimension

    Val Head

    It’s time we start thinking about CSS differently. It’s not just for styling static documents anymore. CSS has grown up, and it has a whole lot more to offer! Animation and 3D transforms are a powerful way to add design details and polish to your work. They can bring delightful moments to an interface that improve the experience. In this session we’ll look at CSS in a whole new light and use it to craft interactions that bring our web-based work to life. We’ll cover the building blocks of CSS 3D transforms; dig into how we can harness their power to craft high-class interactions; and look at ways you can use them in your own work.

  13. 3:55pm - 4:25pm

    Afternoon Break - Design Clinics

  14. A photo of Joe Leech
    4:25pm - 5:05pm

    Psychology For Designers

    Joe Leech

    How can an understanding of psychology make your designs better? In the spirit of FOWD. @mrjoe will make three predictions for the future of web design based on psychology. We'll also cover why Siri doesn't work very well and won't for a while, why, right now, we are designing like Sheldon from the Big Bang Theory and how we'll be designing in five years time.

  15. A photo of Josh Clark
    5:10pm - 5:50pm

    Closing Keynote - Beyond Mobile: Where No Geek Has Gone Before

    Josh Clark

    Everyday technology is hurtling into the realm of science fiction, even magic, with new devices that are as surprising and delightful as they are useful. Developers and designers are running hard to keep up with this warp-speed pace of tech innovation, and for now, mobile devices are at the forefront. But what's next? Trends are emerging at the hazy edges of the tech universe that hint at the future of computer interfaces, including computers without interfaces at all. Designer Josh Clark, author of "Tapworthy," takes you on an expedition of this final frontier. Learn how smartphones and other sensor-rich devices have changed how we approach computing, and explore how we can better design for sensors. Learn how dumber machines will make us smarter, and how our current work lays the groundwork for a future of social devices. Along the way, you'll see how games lead the fleet, how robots can help us build our software, and why post-PC computing is about far more than phones and tablets. Finally, understand how a smart approach to technology choices now will better prepare you for the future, to boldly go where no geek has gone before.

Conference Day 2

Wednesday, October 9th

  1. A photo of Ian Murphy
    9:00am - 9:05am


    Ian Murphy

    Welcome back to the final day of FOWD!

  2. A photo of Brendan Dawes
    9:05am - 9:45am

    Opening Keynote - Carefully Everywhere

    Brendan Dawes

    e.e. Cummings once described the falling of snow as "carefully everywhere descending". To designer Brendan Dawes, data acts in the same way, falling around us every second of the day, waiting to be scooped-up and used to create something new. In this session Brendan shows how he uses data as a clay-like mouldable source material, how data needs poetry and how the web is more than a network of machines but a network of connected people. From machines that print-out happy feelings to iPhone apps designed to capture the now, Brendan explains what designing with data on the web means to him how we can use the wonderful illogical nature of people to create better experiences.

  3. A photo of Allen Tan
    9:50am - 10:30am

    Designing for Archives

    Allen Tan

    Most of us spend a good deal of our time online interacting with web services like Flickr, Dribbble and blog sites, but we rarely revisit our old material – and, if we discover a new service or brand online for the first time, it's often difficult to access and explore past output. As designers, what can we do to reshape these services online, to make looking at old content interesting, exciting, and serendipitous? How can we instill a sense of depth and history to our work and in the projects of the future?

  4. 10:30am - 11:00am

    Morning Break - Coffee and Creative Tasks

  5. A photo of Jacob Surber
    11:00am - 11:30am

    Your Responsive Toolbox

    Jacob Surber

    Web designers today face many challenges, several of which cannot be solved by existing tools. These challenges are amplified when the goal is to create a 'responsive design.' A new generation of web design tools are emerging. In this session, we'll examine some of these tools as well as how your workflow must evolve.

  6. A photo of Shay Howe
    11:35am - 12:15pm

    Modern Style Guides For a Better Tomorrow

    Shay Howe

    Times are changing and so must the process in which we design and build websites. The days of designing static compositions in Photoshop are a thing of the past, instead, responsive design within the browser is the future. This new world is not without its own risks, but if we focus on maintainability, organization, and modularity we can achieve a better tomorrow. In this talk Shay will outline style guides, living documentation on the design and development of a website, and their role within web design and development process. Looking at a few modern practices and standards, this talk will cover the benefits of styles guides, the strategy behind creating one, and how to best utilize one within your project. We'll cover what a style guide is and why you need one, what it takes to write your own style guide, how best to utilize and advocate a style guide and redefining your process in building websites.

  7. A photo of Steve Fisher
    12:20pm - 1:00pm

    Atomic Content: The Key to Every RWD Project

    Steve Fisher

    A website is a black hole without its content, and finding the nucleus, that atomic piece that describes the essence of your message, saves us from being sucked into the gravitational pull of building fancy buckets for mysterious future content. While the nucleus is pretty small and can be difficult to find, you shouldn't worry. Steve has been going atomic for awhile and has a great process for tracking it down to practically communicate the atomic piece of content. Going atomic is the key to creating a successful responsive design project!

  8. 1:00pm - 2:00pm

    Lunch Break and a chance to check out a Spotlight session from our partner Salesforce at 1:35pm

  9. A photo of Jon Setzen
    2:00pm - 2:30pm

    Online Storytelling or the Art of Making People Fall in Love With Your Brand

    Jon Setzen

    Successful (digital and non-digital) design is really about telling a story to the future users/customers and creating an emotional connection with them. Everyone loves a good story. Since the dawn of man people have been looking for ways to tell a better story. A good story is memorable, it connects with the audience and it's told for years to come. Today, a good story can make the difference between someone downloading your app, buying your product and choosing to work with your studio over a competitor's. This session will look at various examples and techniques for telling more compelling stories online today and tomorrow.

  10. A photo of Jina Bolton
    2:35pm - 3:15pm

    Realigning & Refactoring UI

    Jina Bolton

    Often designers and developers see Markup and CSS refactoring as a dreaded, monolithic task. Organization, architecture, clean up, optimization, documentation all seem tedious and overwhelming. However, if you're armed with the right tools and a solid foundation, you may find refactoring to be actually quite fun. Learn some Sass, markup, and documentation tips & tricks from a product designer's perspective. Start making refactoring a regular part of your design process and development workflows.

  11. A photo of Adam Sontag
    3:15pm - 3:55pm

    jQuery is a Swiss Army Knife (and That's OK)

    Adam Sontag

    Building a website is like building a house: First, you build the foundations, then you install the wiring and plumbing, then you put up the walls, before finally decorating. Each of these steps requires the right tools and, more importantly, the know-how to get the job done right. Even the most experienced contractors, however, keeps a multi-tool handy, ready for the myriad situations when it will be useful. As jQuery has grown to become one of the most widely used software libraries on the planet, so too has consternation and resentment about how it should be used and by whom. Two of the familiar refrains are "it's too big!" and "anyone who uses jQuery doesn't know JavaScript!" In this talk, I'll explain why much of this criticism is off-base, show where jQuery really fits into the modern web application development workflow and how its versatility can help make better 'contractors' out of us all.

  12. 3:55pm - 4:25pm

    Afternoon Break - Design Clinics

  13. A photo of Jen Simmons
    4:25pm - 5:05pm

    Designing For HTML5 APIs

    Jen Simmons

    For the last twenty years, we have been creating websites from inside of a certain set of constraints—inside the limits of the technology that runs the web. We became so used to those constraints, we stopped thinking about them. But HTML5 changes many of these limits. The new HTML specs define a lot more than markup—there’s a lot about databases, communication protocols, and how websites & browsers talk to each other. There are radical changes that redefine the creature formerly known as the “web page.” In this talk, Jen will walk us through the new possibilities created by HTML5’s APIs and how they will shape the web of the future.

  14. A photo of Tiffany Shlain
    5:10pm - 5:50pm

    Closing Keynote - Cloud Filmmaking: The Creative Wisdom of Crowds

    Tiffany Shlain

    Tiffany Shlain, filmmaker, founder of The Webby Awards, and recipient of 60 awards, including one of Tribeca Film Festival's Disruptive Innovation Awards, will present a Live “Cloud Filmmaking Manifesto” where she will describe her new participatory way of making films collaboratively with people all over the world. She has released 3 of these films to date, has created nearly 500 free customized versions of these films for nonprofits worldwide (part of the Cloud Filmmaking concept), and the last one, "Brain Power: From Neurons to Networks," was just selected by the US State Department as one of the films to represent America in the 2013-14 American Film Showcase. Tiffany will share the bigger vision for the series, how she makes these films, and will give a sneak peek of the latest short film in the series.

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